Virtual Handshake The Conference

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Why Attend?

Our speakers are nationally recognized marketing experts and speakers in the real estate industry. Whether you are new to online marketing or a social media influencer, this conference will help you learn actionable steps for connecting with your online audience and growing your real estate business!

For real estate agents, loan officers and teams

Schedule

*Note: Times listed below are in Eastern Standard Time (EST). Please adjust for your time zone!*

DAY 1

JUNE 8TH, 2021

11:00am - 11:30am EST

Opening Comments


11:35am - 12:20pm EST

DO THEY KNOW, LIKE, AND TRUST YOU?

Stand out in a crowded space and dominate your community by doing what your competition does not do. With our feet on the ground and our phone in our hands, we can become a Community Legend with video and repurposing that content.

Marki Lemons Ryhal


12:25pm - 1:10pm EST

FROM OVERLOOKED TO OMNIPRESENT

Saying things will get you noticed, but telling stories makes you memorable. Social media is too busy to just post about what you're doing every day in your business... you must learn how to tell stories around it. During this session, you'll learn how to turn every "postable moment" of your day into a sticky story your audience can see themselves in and relate to.

Kyle Draper


1:20pm - 2:05pm EST

BECOME LOCAL FAMOUS THROUGH VIDEO

Build a local following of prospective customers through video. We'll show you how to pre-determine topics your audience is guaranteed to love, easily make videos about those topics and make sure the right people see your content.

Jeff Pfitzer and Nick Niehaus


2:10pm - 2:55pm EST

PODCAST PANEL

Tune into this must-see panel discussion to do a deep dive into the "why," "how" and "growth" parts of podcasting.

Phil Treadwell, Greg Fowler and Dustin Brohm


3:00pm - 4:00pm EST

Q&A SESSION

All speakers

DAY 2

JUNE 9TH, 2021

11:00am - 11:30am EST

Opening Comments


11:35am - 12:20pm EST

POSITIONING YOURSELF IN A NOISY MARKET

Learn how to push more people into your ecosystem, get them to know, like and trust you, and differentiate your business from competitors.

Phil Treadwell


12:25pm - 1:10pm EST

WHAT FORM "LEADS" COME IN ON SOCIAL MEDIA

Understand the difference between subliminal and tangible ROI on social media.

Michelle Mikel (Berman)


1:20pm - 2:05pm EST

CONVERT FOLLOWERS INTO CUSTOMERS THROUGH VIDEO

Learn our process for creating compelling marketing videos that convert followers into customers without coming across as too promotional or sales-y.

Jeff Pfitzer, Nick Niehaus and Tristan Ahumada


2:10pm - 2:55pm EST

LEVERAGE YOUR CONTENT WITH ADS, FUNNELS, AND AUTOMATIONS TO MASSIVELY INCREASE GCI.

Learn how to gather leads online and turn those prospects into cash flow for your real estate business with automated systems.

Greg Fowler


3:00pm - 4:00pm EST

Q&A SESSION

All speakers

Meet the Speakers

Marki Lemons Ryhal

International Best-Selling Author

Six-time REALTOR® Conference and Expo featured attendee and an  INMAN Closing Keynote Speaker. Marki Lemons Ryhal is a licensed Managing  Broker, REALTOR®, avid volunteer, Major Donor, and International Best-Selling  Author of The Modern Real Estate Professionals Guide to Success.

With 30 years of  marketing experience, Marki has taught over 500,000 people (face-to-face and  virtually) how to earn up to a 2682% return on their marketing dollars.

Michelle Berman

Founder of Berman Media PD, Inc.

Michelle Berman is a nationally sought-after Instagram Content Development Coach, Speaker & Owner of Berman Media PD and Creator of the Instagram Power Method Program.

Michelle is an expert in understanding and utilizing Psychology to help people tap into the power of Instagram and its ability to be a lead generation source for your business.

Jeff Pfitzer

Co-Founder of Business Video School

Jeff Pfitzer is a Regional/Biz Development Manager for USA Mortgage and a 20-year veteran of the industry. He has also become a Leader in the industry due to his focus on creating cutting edge video, social media, branding and marketing content.

These content creation skills are the driving forces behind Jeff's current affiliation and role with Lab Coat Agents, Social Coach, Club Wealth Coaching, Drunk on Social, Business Video School and more.

Nick Niehaus

Co-Founder of Business Video School, LLC

Nick Niehaus is the co-founder and Head Trainer of Business Video School. He has spent the past 5 years working with hundreds of agents to create and distribute video content. After realizing how little online education there was for agents trying to get started using video to grow their businesses, he assembled a team to launch Business Video School which has trained over 500 agents in less than 1 year.

Nick loves helping agents define their audience, discover the topics that fit their passions, learn the latest video tech, and develop on-camera skills that help them stand out!

Tristan Ahumada

Founder of Lab Coat Agents

Tristan Ahumada has been in real estate since 2004 and focuses primarily on building relationships with clients and Luxury Real Estate in Los Angeles County and Ventura County. He teaches and speaks throughout the year at different events, to small groups and larger groups of up to 20,000 people.

Tristan teaches how to have a higher lead conversion through long-term follow-up and building deep relationships with clients. He is the creator and co-founder of the largest closed Facebook Real Estate group in the United States: Lab Coat Agents.

Kyle Draper

Social Media Coach and National Speaker

People say that Coach Kyle makes them laugh, makes them cry, and makes them think. He uses his experience as a pastor to bring a style of communication and education that keeps you entertained and growing at the same time. He is called the  Facebook Live King and organic social media guy. He will encourage, empower, and equip you to feel way less pressure to buy a bunch of your leads because you’ll actually start leveraging your sphere.

Video is his weapon of choice and he will help you make it yours as well. You’ll leave every meeting with Kyle being reminded of this, “Your friends don’t need to be impressed by you, they just need you to show up.”

Greg Fowler

Greg Fowler

Founder of Lion Bolt Media

Lion Bolt Media was founded by Greg Fowler to help real estate professionals consistently generate high value clients by utilizing leading edge digital marketing.

With over 17 years in the sales and digital marketing space, Greg works closely with his clients to help grow their businesses by utilizing next level scalable automated systems to attract massive amounts of clients, all while saving time, increasing production and dramatically growing revenue.

Greg also hosts the Real Estate Titans podcast, with featured guests like Ryan Serhant, Larry Kendall, Jay Papasan, Tami Bonnell, Adam Contos, James Harris, Tristan Ahumada). Over 200 episodes available.

Phil Treadwell

Phil Treadwell

Founder/Host of Mortgage Marketing Expert podcast

Phil Treadwell is a 17-year veteran of the mortgage industry as both a top-producing mortgage banker & independent mortgage broker. He is the National Director of Sales Innovation & Strategy for Thrive Mortgage, the Host of the Mortgage Marketing Expert podcast, and a Co-Founder of Industry Syndicate podcast network.

He was recently named one of the “40 Most Influential Mortgage Professionals Under 40” by NMP Magazine, and "Top 20 Mortgage Professional of 2020" by Yahoo! Finance. 

Dustin Brohm

Dustin Brohm

Host of Massive Agent Podcast

Dustin Brohm is host of the Massive Agent Podcast and Co-Founder of the Industry Syndicate real estate podcast network. He and the podcast were a finalist for the 2019 Inman Innovator of the Year Award.

Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, the California and Illinois Associations of Realtors, and more. Dustin is a Realtor w/ eXp Realty in Salt Lake City, Utah, and leads a team of 150+ agents across 30+ states.

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